The old model is dead.
Google I/O sealed it. AI-generated answers sit front and center in search results now. Brands? They are blind. You have almost zero visibility into how the algorithms describe you to your customers.
For the folks who spent years chasing the holy grail of 10 blue links, the ground just gave way. Significant isn’t even the right word. The rules changed. Hard.
Rebecca Bellan didn’t pull any punches on TechCrunch’s Equity podcast either. She sat down with Matt Thompson. He’s VP of partnerships at Scrunch. A startup. They want to sit right at the center of this AI search shift.
The talk wasn’t theoretical. It was about damage control. And adaptation.
What do you actually do when the door closes on your previous strategy?
Thompson argues you need a new center of gravity. Scrunch positions itself there. It’s messy. It’s fast.
You can’t ignore the black box anymore.
Do you want to wait for the dust to settle? Probably not.
Most marketers are stuck. Founders are panicking. The episode covers what matters. The pivot points.
The old SEO playbook? It’s burning. You need to know how AI talks about your business. Before someone else tells a story you don’t like.
