Hardware firm Nothing is offering its community a chance to invest directly in the company, launching a $5 million investment round open to consumers starting December 10th. This move allows fans to buy shares at the company’s existing $1.3 billion valuation, marking a significant step towards broader community ownership.
Community Investment History
Nothing has already raised $8 million from over 8,000 investors through two prior community rounds, starting with a $1.5 million campaign in 2021. While details on investor benefits remain limited, the company emphasizes that the aim isn’t simply fundraising.
“This is about giving our community a chance to invest while we’re private and join us on the journey.” — Nothing Spokesperson
The company has secured $450 million in total funding, including a recent $200 million Series C round with backing from Tiger Global, GV, and others. This round highlights continued investor confidence despite a highly competitive market.
Corporate Restructuring & Growth
Nothing is reshaping its business to compete more effectively against industry leaders like Samsung and Apple. Key changes include spinning off its budget-friendly CMF brand and exploring new AI-driven devices alongside its core smartphone and audio products. The company claims to have surpassed $1 billion in cumulative revenue this year, marking a 150% increase from the previous year.
Path to IPO
CEO Carl Pei has stated that Nothing is positioning itself for an initial public offering (IPO) within the next three years. The company is already adopting the financial discipline and governance structures expected of a publicly traded entity.
“We’re building the systems…that a public company needs. It forces us to think longer-term.” — Carl Pei
Whether Nothing will seek additional funding before an IPO remains uncertain. The company is not actively pursuing capital at present but remains open to future opportunities.
In summary: Nothing’s move to open stock sales to its community underscores a growing trend of direct-to-consumer investment in private tech firms. This strategy not only raises capital but also fosters deeper brand loyalty and engagement. The company’s clear timeline for an IPO demonstrates its ambition to evolve from a disruptive startup into a publicly accountable business.
