Black Friday is no longer a single day event. Retailers now launch sales throughout November and into early December, creating a month-long shopping spree. The days of freezing overnight lines are over; the best savings are now found online during Black Friday and Cyber Week.
Navigating these sales can be overwhelming, but our team of shopping experts has been tracking the best deals around the clock. This guide will give you the inside scoop: store hours, price matching policies, and how to verify sale prices. If you just want the best deals, check out our curated list of 100+ offers from Amazon, Best Buy, Walmart, Target, and more.
Key Deals to Watch For
Here are some of the hottest deals currently available:
- Apple AirPods Pro 3: $219.99 (List Price $249.00)
- Apple iPad Air M3 Chip: $449.99 (List Price $599.00)
- Dell 14 Premium Laptop: $999.99 (List Price $1549.99)
- Sony WH-1000XM5 Headphones: $248.00 (List Price $399.99)
- Blink Outdoor 4 Security Camera (5-Pack): $159.99 (List Price $399.99)
These deals, and many more, are subject to change, so staying informed is crucial.
When Do the Sales Start?
Black Friday officially falls on Friday, November 28, 2025. However, most retailers have already begun their sales. Here’s a breakdown of major retailers:
- Amazon: Sales live from November 20 to December 1.
- Best Buy: In-stores and online from November 20 to November 29.
- Walmart: Online from November 25 to November 27, in-store from November 28 to November 30, and online only for Cyber Monday (December 1).
- Target: Sales start November 23 and run through November 29. Stores are closed on Thanksgiving. More deals drop November 27-29.
Store Hours
In-store shopping hours start early:
- Best Buy: Opens at 6 a.m. on Black Friday (November 28), closing at 10 p.m. Weekend hours vary.
- Walmart: Opens at 6 a.m. on Black Friday, closing at 11 p.m. Consistent store hours throughout Cyber Weekend.
- Target: Opens at 6 a.m. on Black Friday, closing at regular weekend hours (typically 11 p.m.).
How Long Will the Sales Last?
Most sales conclude with Cyber Monday on December 1. Historically, some deals linger into Tuesday, but it’s best to act quickly if you find something you want.
What Will Be On Sale?
Expect discounts on tech gadgets, appliances, home goods, toys, and even cars. Top categories include TVs, laptops, headphones, Apple products, Amazon devices, and robot vacuums. Other popular items include outdoor gear, gaming consoles, and kitchen appliances.
The biggest discounts in 2025 are expected on:
- QLED and OLED TVs
- Apple MacBooks and iPads
- Power stations (Jackery, Anker, Bluetti)
- Robot and stick vacuums (Dyson, Shark)
- Streaming services (Hulu, HBO Max)
Price Matching Policies
Price matching is limited this year. Target still offers price matching against its own prices (November 1 to December 24). Best Buy offers year-round price matching, but excludes Black Friday week. Amazon and Walmart do not price match.
Shopping Smart
To avoid buyer’s remorse:
- Make a list: Know what you want before the sales start.
- Organize wishlists: Use Amazon’s wishlist alerts.
- Download retailer apps: Access exclusive deals.
- Track prices: Use tools like camelcamelcamel to verify discounts.
Black Friday vs. Cyber Monday
The distinction between Black Friday and Cyber Monday has blurred. Both days offer significant discounts, but certain products may be cheaper on one day versus the other. If you see a deal you like, grab it; waiting may not pay off.
Ultimately, the best approach is to stay informed, plan your purchases, and act quickly. The most aggressive savings are available now—don’t miss out.
